Who’s Satisfied?

In a previous post (also published on the LSE British politics and policy blog) I showed that satisfaction with the leaders of the two main parties was a good predictor of electoral outcomes over the past 9 UK general elections. That measure, however, combines responses from people who support the party and those who don’t. So in this post I’m exploring leader satisfaction among party supporters as a way of measuring the level of ‘enthusiastic support.’ Continue reading